December 29, 2008
Independent Film Channel/Zogby poll shows overwhelmingly that Americans believe the news is biased and that the biased coverage influenced the outcome of the presidential election. Surprise.
November 5 – 6, 2008
3,472 adults
MOE +/- 1.7%.
Dems 38%
Rep 31%
Independents 28%.
East (22%)
South (26%)
Center/Great Lakes (30%)
West (22%).
(99.6%) were registered to vote
99.7% voted
53% voted for barry
46% McCain.
RESULTS:
93.1% barry received more coverage
4.1% thought McCain received more
74.7% thought media coverage of the presidential election influenced the outcome
94.2% Rep
55.6% Dem
79.3% Men
70.2% Women
Overall unreliable
80% TV
84% Radio
72.6% believe the news they read/see is biased.
88.7% Rep
57.5% Dem
77% males
67% females
73.3% White
76.7% Hispanic
62.2% Black
70.6% Asian
83.5% Other
Most reliable source of news
37.6% Internet
20.3% National TV News
16% Radio
11.3% Valid newspapers
4% Local TV News
Most trusted Newspaper
20.1% don’t read newspapers
19.6 NY Times
19.2% Local
17.4% WSJ
Most trusted source:
39.3% FOX
16% CNN
15% MSNBC
10.1% PBS
6% NBC
Least trusted:
0.6% CNBC
1.5% CBS
3.3% ABC
81% Rep trust FOX
30.3% Dems trust MSNBC
26.2% Dems trust CNN
Most trusted news personality:
12.5% Rush Limbaugh
10.1% Bill O’Reilly
10.3% None listed
8.5% Brokaw
8% Hannity
6.9% Olbermann
6.6% Williams
6.3% Maddow
Least trusted:
0.6% Elisabeth Hasselbeck (How is she considered a news source?)
1.6% Colbert
1.9% Matthews
2.1% Stephanopoulos
Most trusted news personality:
14.2% Dem Keith Olbermann
29.2% Rep Rush Limbaugh
Don’t think media giving a true representation of Iraq
73% overall
90% Rep
55.6% Dem
So 73% believe there is media bias in general, 75% thought media bias influenced the outcome of the presidential election and 93% thought barry got more coverage.
Sure doesn’t get a lot clearer than that for folks who need stats to point out the obvious.
